From Incremental to Exponential
- Author Alex Salkever, Ismail Amla, Vivek Wadhwa
- Narrator James Gillies
- Publisher Ascent Audio
- Run Time 6 hours and 28 minutes
- Format Audio
- Genre Business and Management, Business strategy, Management decision making, Research and development management.
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What to expect
-Satya Nadella, CEO, Microsoft
Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from outside in. But tech experts Vivek Wadwha, Ismail Amla, and Alex Salkever are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with the world's leading brands and start-ups, they explore the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the scrappy mind-set and tool belt of hypergrowth start-ups with the massive benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This is a fast-paced, anecdote-rich story that rethinks modern innovation-a book every manager, executive, and ambitious employee will want to read.
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