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From the Ground Up
- Author
- Bree Johnson
- Narrator
- Jessica Hatzis, Bree Johnson
- Publisher
- W. F. Howes Ltd
- Publish Date
- 30 July 2026
- Run Time
- 6 hours 35 minutes
- Format
- Audiobook
What to expect
The only thing scarier than a new idea is an old one.
Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.
With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.
Curious? Time to risk it for the biscuit.
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Details
- Author
- Bree Johnson
- Narrator
- Jessica Hatzis, Bree Johnson
- Duration
- 6 hours 35 minutes
- Release Date
- 30 July 2026
- ISBN
- 9781004260249
- Format
- Audiobook
- Publisher
- W. F. Howes Ltd
Synopsis
THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.The only thing scarier than a new idea is an old one.Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.Curious? Time to risk it for the biscuit.
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