Fusion Strategy
- Author Venkat Venkatraman, Vijay Govindarajan
- Narrator Tom Parks
- Publisher Ascent Audio
- Publish Date 9 April 2024
- Run Time 6 hours and 33 minutes
- Format Audio
- Genre Artificial intelligence, Databases, Research and development management.
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What to expect
In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible.
The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.
Fusion Strategy is the way forward.
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