Generations

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What to expect

Are millennials entitled and lazy? Are baby boomers the most sexually liberal generation? Was generation X the last group to show loyalty to political parties?

In this original and deeply researched book, polling expert and professor of public policy Bobby Duffy explores how when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by exclusive studies from IPSOS, as well as his own research, Duffy reveals that many of our preconceptions are just that: tired stereotypes.

Revealing and informative, Generations provides a new framework for understanding the most divisive issues raging today: from gun control to climate change and Brexit to the surveillance state. Including data from over 40 countries and interviews across generational divides, this big thinking book will transform how you view the world.

“Simply indispensable. Marrying fascinating data with superb analysis, this is a unique book.” MATTHEW D'ANCONA on The Perils of Perception

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