Ayelet Fishbach is a leading expert on motivation—her research has consistently produced insights that are both surprising and useful. In this engaging book, she shows what it takes to close the gap between your intentions and your actions.

If we could ‘just do it,’ we wouldn’t need that advice. But why can’t we? And if we can’t just do it, then what should we do instead? In this smart, delightful, and important book, the world’s leading expert on the science of human motivation answers that question and more. What are you waiting for? Just read it!

How do I love this book? Let me count the ways. First, its author. I don’t know anyone, scientist or otherwise, who knows more than Ayelet Fishbach about the psychology of goals. Second, its practicality. Like anyone, I have dreams. Every chapter taught me about myself and how I could better frame my goals to make my dreams a reality. Third, the writing: clear, to-the-point and yet warm, intimate, and winningly honest. The list goes on but the point is that truly, I love this book and know you will, too.

Everyone wants to feel motivated to reach their goals with confidence and regularity. But most of us fail to do so. In this masterfully written and endlessly insightful book, Ayelet Fishbach charts a course for everyone to keep their motivation muscle in shape.

Ayelet Fishbach is one of the most interesting psychologists of her generation. And she studies motivation, one of the most important topics in psychology. In this compelling book, Fishbach shows us how we can motivate ourselves—by changing our situations and the way we see them—to reach our goals in life.

Ayelet Fishbach’s innovative breakthroughs have revolutionized motivation science and shifted our understanding of how people reach their goals. This thoughtful, often funny, and always practical book puts those insights into concrete terms that each of us can apply in our own lives. Get It Done guides you through ways to effectively meet your goals – to pull yourself up out of the challenges of everyday life to accomplish difficult goals that, until now, may have eluded you. I can’t recommend Get It Done enough. It’s a must read.

So many books promise to help you achieve your goals, but this is the only one backed by scientific research, written by the brilliant scientist who actually conducted much of it! Get It Done makes you understand why motivation is so hard to come by at times, and what you can actually do to get yourself more motivated. Interesting. Clever. Most of all, extremely useful!

Get It Done is an invaluable resource for anyone seeking to be more productive, focused, and motivated. Fishbach’s uniquely approachable and insightful book will revolutionize the way you think about setting and achieving your goals

An authoritative figure on the psychology of goals