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Go Long
- Author
- various authors
- Narrator
- Daniel Thomas May
- Publisher
- Ascent Audio
- Publish Date
- 9 October 2018
- Run Time
- 3 hours 41 minutes
- Format
- Audiobook
What to expect
● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose?
● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround?
● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?
● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?
● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet?
● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
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Details
- Author
- various authors
- Narrator
- Daniel Thomas May
- Duration
- 3 hours 41 minutes
- Release Date
- 9 October 2018
- ISBN
- 9781469099507
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Business and Management, Business strategy, Management: leadership and motivation
Synopsis
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose?● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround?● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet?● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
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