Go Long
- Author various authors
- Narrator Daniel Thomas May
- Publisher Ascent Audio
- Run Time 3 hours and 41 minutes
- Format Audio
- Genre Business and Management, Business strategy, Management: leadership and motivation.
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Listen to a sample
What to expect
● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose?
● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround?
● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?
● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?
● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet?
● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
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