Golden Rules Effective Listening
- Author David Ryder
- Narrator David Ryder
- Publisher Summersdale
- Publish Date 26 March 2008
- Run Time 56 minutes
- Format Audio
- Genre Advice on careers and achieving success, Business and Management.
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What to expect
What on earth do you say? How do you win the prospect over? How do you persuade them that you have the right product or service for them? You've heard that "people buy people", but how do you put that into practice?
In this book, David Ryder, who has 20 years' experience of field and telesales, takes you step by step through this essential element of the sale. He explains how to prepare, what questions to ask, when to speak, what to say and how to stack the odds in your favour so that the prospect will want you to take them on as a client.
This book is part of the 'Golden Rules' series breaking the whole sales process into easy bite-size chunks.
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