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Good Habits, Bad Habits

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What to expect

'The world's leading expert on habits' – Matthew Syed, The Sunday Times

‘Wendy Wood is the world’s foremost expert in the field, and this book is essential’ – Angela Duckworth, bestselling author of Grit.


What if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to achieve your goals?

Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink – a truly remarkable number of things we do every day, we do by habit.

And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail.

Professor Wendy Wood is the world's foremost expert on habits. By drawing on three decades of original research, she explains the fascinating science of how we form habits and provides the key to unlocking our habitual mind in order to make the changes we seek.

Combining a potent mix of neuroscience, case studies and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible and highly practical book that will change the way you think about almost every aspect of your life.

Critics Review

  • If you’ve ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits

    Adam Grant, New York Times bestselling author of Originals and Give and Take, and host of the TED podcast WorkLife
  • Wendy Wood is the world’s foremost expert in the field, and this book is essential

    Angela Duckworth, author of Grit
  • Enlightening and insightful . . . Wood’s research and perspective on the malleability of habits will bring hope to any reader looking to create long-term behavioural change

    Publishers Weekly
  • Wendy Wood . . . is the most thoughtful, innovative person who understands the role of habits in human behaviour . . . I can’t imagine a better person writing this book

    Dan Ariely
  • There is no one in all of psychology who could write a more compelling book on habits and behaviours

    James W. Pennebaker
  • No one has studied how habits form and direct behaviour better than Professor Wendy Wood . . . She has described how to change negative habits into positive versions better than anybody. She’s the researcher best able to write the next big book on the topic

    Robert Cialdini, author of Influence and Pre-Suasion

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