Listen to a sample
Good Is the New Cool Guide to Meaningful Marketing
- Author
- Bobby Jones
- Narrator
- David Sadzin
- Publisher
- Ascent Audio
- Publish Date
- 23 December 2025
- Run Time
- 6 hours 33 minutes
- Format
- Audiobook
What to expect
In this book, listeners will learn about how brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth; the Seven Steps of Meaningful Marketing, including "Think Citizens Not Consumers," "Solve Problems from the Everyday to the Epic," and "People are the New Media"; and how brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love.
The Good Is the New Cool Guide to Meaningful Marketing earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.
User Reviews
No reviews yet.
Details
- Author
- Bobby Jones
- Narrator
- David Sadzin
- Duration
- 6 hours 33 minutes
- Release Date
- 23 December 2025
- ISBN
- 9781663751164
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Direct marketing / telemarketing, Business ethics and social responsibility
Synopsis
The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes listeners behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.In this book, listeners will learn about how brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth; the Seven Steps of Meaningful Marketing, including "Think Citizens Not Consumers," "Solve Problems from the Everyday to the Epic," and "People are the New Media"; and how brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love.The Good Is the New Cool Guide to Meaningful Marketing earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.
About xigxag
xigxag is an independent, UK-based audiobook platform and the UK's only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.
There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at $13.95. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from $7.95. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.
Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.
Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.