Hey Whipple, Squeeze This
- Author Luke Sullivan
- Narrator Brian Arens
- Publisher Echo Point Books & Media, LLC
- Publish Date 21 January 2025
- Run Time 11 hours
- Format Audio
- Genre Advertising, Business and Management, Illustration and commercial art, Sales and marketing, The Arts.
Click to open directly in the xigxag app.
Flexible Pricing & Rewards For Listening
At xigxag, the more you read, the less you pay* on select audiobook and x-book® titles, as in the table below. Pricing updates automatically in the app and resets one year after your first purchase. And you can always find a selection of brilliant titles available for only $7.99.
*Only the full price titles you buy count toward your personal pricing tier. Full price titles don’t include Listen for Less or other books bought with a voucher or discount code.
Titles Purchased
- 1-5
- 6-10
- 11-15
- 16-20
- Over 20
Price p/Title
- $15.99
- $14.99
- $13.99
- $12.99
- $11.99
Listen to a sample
What to expect
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
In this fully updated edition, you’ll explore:
- How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180˚ against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
This audiobook is skillfully read by Brian Arens. It was produced and published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont.
More from the same
About xigxag
Experience the best audiobooks with xigxag, an innovative and user-friendly audiobook platform designed for seamless discovery, purchase, and enjoyment of your favorite titles. Our flexible pricing model offers bestselling audiobooks for less, providing affordable prices and the best audiobook deals without requiring a subscription. Perfect for gifting, xigxag also features convenient audiobook gift cards and in-app audiobook gifting options.
Beyond the listening experience, xigxag stands as an exciting alternative to big tech, embodying a strong commitment to sustainability and ethical practices. As the only B Corp certified UK audiobook service, we ensure a guilt-free listening experience from a leader in audiobook innovation.
Effortlessly search audiobooks, access honest audiobook reviews that evaluate both the content and narration, and easily discover hidden gems. Whether you prefer to download or stream top audiobook titles, xigxag provides the best possible listening experience anytime, anywhere, on the UK’s best independent audiobook app. Discover the future of audiobooks today.