Hook Point
- Author Brendan Kane
- Narrator Brendan Kane
- Publish Date 4 August 2020
- Run Time 8 hours and 10 minutes
- Format Audio
- Genre Entrepreneurship, Online marketing, Sales and marketing.
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What to expect
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.
Critics Review
“An insightful read, and I genuinely appreciate being a part of this book.”
“A must read. In a world of constant transformation, Hook Point is the answer to standing out and growing your brand or business.”
“We are all looking for the biggest hook to capture the marketplace. Hook Point shows us how to get attention and build on it. If you want people to pay attention to your brand, you need to pay attention to Brendan and Hook Point.”
“Brendan is a master at getting attention. If you feel you are in a crowded market and having a hard time standing out from the competition, his latest book Hook Point has tools and strategies you can use right away.”
“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!”
“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.”
“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.”
“In our highly distracted world, Brendan’s book reveals how to create content and messages that make people pay attention.”
“What makes you or your product worth paying attention to? Brendan Kane will help you answer that question. His flashlight pierces the pop-cultural fog more effectively than anyone else’s.”
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