Ideaflow

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What to expect

Brought to you by Penguin.

The single best way to have a great idea is to produce lots of ideas.

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow

Are you ready to supercharge your organization's creativity?

© Jeremy Utley & Perry Klebahn 2022 (P) Penguin Audio 2022

Critics Review

If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve

Greg McKeown, bestselling author of ESSENTIALISM and EFFORTLESS

Offers practical tips on how to become cognitively open so you can unlock innovation in yourself and others

Kim Scott, author of RADICAL CANDOR and JUST WORK

This book is a game-changer that every leader should read

Carl Liebert, CEO of Keller Williams, Autonation, and 24 Hour Fitness

Insightful and entertaining… a must-read for anyone seeking to understand the wellspring of creativity

Kelly Leonard, Executive Director at The Second City and author of YES, AND

This inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organization

Robert Sutton, Stanford Professor and bestselling author

The concept behind ideaflow is simple yet powerful. Ideas can come from anywhere and the more you can harness that mindset, the better. Every would-be leader and innovator should read this

Elizabeth Spaulding, CEO of Stitch Fix

A founder’s secret weapon. Ideaflow is full of tools for everyone seeking to innovate constantly, build thoughtfully, and grow quickly.

Diarra Bousso, Founder & CEO at DIARRABLU

Our fearful quest for the proven right answer distracts us from the real work: building a flow of ideas that have a chance to solve the problems right in front of us. Ideaflow gives you a proven method to get out of your own way and start doing the work.

Seth Godin, author of THE PRACTICE

These authors are masterful at demystifying how any organization can turn creativity into a steady practice

Chris Flink, CEO and Executive Director of the Exploratorium and Former IDEO Partner

Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others-and in yourself.

Scott Galloway, bestselling author of THE FOUR and POST CORONA

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