X-Book

If You Should Fail

Click Buy to Log in and see personalised pricing.

Send as a gift Get in the xigxag app

Listen to a sample

What to expect

Brought to you by Penguin.

Do you ever feel like a failure?

Enter widely acclaimed observer of daily life Professor Joe Moran, not to tell you that everything will be all right in the end, but to reassure you that failure is an occupational hazard of being human. It's the small print in life's terms and conditions.

Covering everything from examination dreams to fourth-placed Olympians, If You Should Fail is about how modern life, in a world of self-advertised success, makes us feel like failures, frauds and imposters. We need more narratives of failure, and to see that not every failure can be made into a success - and that's OK.

As Moran shows, even the supremely gifted Leonardo da Vinci could be seen as a failure. Most artists, writers, sports stars and business people face failure. We all will, and can learn how to live with it. To echo Virginia Woolf, beauty "is only got by the failure to get it . . . by facing what must be humiliation - the things one can't do."

Combining philosophy, psychology, history and literature, Moran's ultimately upbeat reflections on being human, and his critique of how we live now, offers comfort, hope - and solace.

'Joe Moran is the most perceptive and original observer of British life that we have' Matthew Engel

© Joe Moran 2020 (P) Penguin Audio 2020

Critics Review

This is a deeply tender book, and full of wise insight and honesty. Moran manages to be funny, erudite and kindly: a rare - and compelling - combination. This is the essential antidote to a culture obsessed with success. Read it
Madeleine Bunting
Joe Moran is a brilliant historian, and the most perceptive and original observer of British life that we have. He makes the humdrum riveting
Matthew Engel
There is an honesty and a clarity in Joe Moran's book If You Should Fail that normalises and softens the usual blows of life that enables us to accept and live with them rather than be diminished/wounded by them
Julia Samuel, author of Grief Works and This Too Shall Pass
A fascinating insight. Moran's honesty is brilliantly raw and uncomfortable at times, but under the apparently bleak message on the surface there is an uplifting truth to be found. For myself, the concept of failure has been redefined
Matthew Parris
Moran is a wonderful, witty writer
Daily Mail
Moran is a past master at producing fine, accessible non-fiction
Sunday Times
Joe Moran is a wonderfully sharp writer, calm, precise and quietly comical
Mail on Sunday
I really love Joe Moran's work, he writes with such generosity and kindness
Tiffany Watt Smith
These stories are beautifully told, and they are comforting at first... Moran's compassion shines through this gift of a book
Literary Review
A ­calming antidote to the world of ­professionally failing... What Moran has created is a slim, lyrical and blessedly cool-headed reflection on failure as a universally shared human trial... What he provides, instead of the mechanical business strategies laid out in some popular failure titles, is a selection of fascinating and often moving lives, characterised in some way by their failure
New Statesman
Author Joe Moran
Narrator Ned Porteous
Duration 5 hours and 28 minutes
Release Date
ISBN 9780241991015
Format Audiobook
Publisher Penguin Books Ltd
Genre Philosophy of mind, Psychology: the self, ego, identity, personality, Self-help, personal development and practical advice
Availability AU, GB, IE, US

About xigxag

xigxag is an independent, UK-based audiobook platform and the UK’s only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.

There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at £8.99. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from £3.99. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.

Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.

Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.