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Igniting Customer Connections by Andrew Frawley

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Igniting Customer Connections

Author
Andrew Frawley
Narrator
Corey Gagne
Publisher
Ascent Audio
Publish Date
31 October 2021
Run Time
5 hours 6 minutes
Format
Audiobook
Genre
Business and Management
$13.95

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What to expect

The traditional marketing metaphor of a campaign, a battle for attention with a clear launch date and endpoint, doesnt work anymore in an always on, ever-evolving world. Today, building brand awareness is in the hands of consumers more than marketers. And ROI is no longer the only (or correct) way to determine market spend and quantify results. Instead, this book sets forth a refreshingly different conceptReturn On Brand Equity and Business Equity, or ROE2. It shows readers how to make a real and powerful connection with customers by creating atomic moments of truththe opportunities to create meaningful experiences with customers that deeply engage and ultimately deliver brand and business equity. The book explains a process for creating atomic moments of truth that is continuous, measurable, and repeatable. The result is long term business and brand growth.

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Details
Author
Andrew Frawley
Narrator
Corey Gagne
Duration
5 hours 6 minutes
Release Date
31 October 2021
ISBN
9781663705778
Format
Audiobook
Publisher
Ascent Audio
Genre
Business and Management

Synopsis

The traditional marketing metaphor of a campaign, a battle for attention with a clear launch date and endpoint, doesnt work anymore in an always on, ever-evolving world. Today, building brand awareness is in the hands of consumers more than marketers. And ROI is no longer the only (or correct) way to determine market spend and quantify results. Instead, this book sets forth a refreshingly different conceptReturn On Brand Equity and Business Equity, or ROE2. It shows readers how to make a real and powerful connection with customers by creating atomic moments of truththe opportunities to create meaningful experiences with customers that deeply engage and ultimately deliver brand and business equity. The book explains a process for creating atomic moments of truth that is continuous, measurable, and repeatable. The result is long term business and brand growth.

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