Irrational Persistence

Get in the xigxag app
Already purchased

Click to open directly in the xigxag app.

This book is not purchasable in your country. Please select another book. Pre-order Buy Now £{{ price }} Send as a gift
How does xigxag pricing work?

Listen to a sample

What to expect

Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their "sales" team didn't have to do any selling—they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader.



Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other chains—and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top.



Garden Fresh Gourmet is an inspiration beyond the journey—the way you run things at the top matters, too. Irrational Persistence shows you how to make tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.

About xigxag

Enjoy the best audiobooks on xigxag, an innovative, user-friendly audiobook platform that makes it easy to find, purchase, and enjoy your favorite books in audio format. xigxag’s flexible pricing model offers bestselling audiobooks for less – affordable prices and the best audiobook deals with no subscription required.  Give the perfect gift with our audiobook gift cards and in-app audiobook gifting options.

 

xigxag’s commitment to sustainability and ethical practices ensures a guilt-free listening experience from an exceptional digital book platform – an exciting alternative to big tech.  Enjoy audiobooks from the only B Corp certified UK audiobook service and a leader in audiobook innovation.

 

Search effortlessly, read honest audiobook reviews evaluating both the book and the narration, and discover hidden gems.  Download or stream top audiobook titles anytime, anywhere and get the best possible listening experience on the UK’s best independent audiobook app.  Experience the future of audiobooks today.

Subscribe to our newsletter

Sign up to get tailored content recommendations, product updates and info on new releases. Your data is your own: we commit to protect your data and respect your privacy.