It’s Not A Bloody Trend

This book is not purchasable in your country. Please select another book.

Listen to a sample

What to expect

Nobody should spend their life feeling defective. Everyone deserves to have a user manual to their brain - welcome to yours.

Once associated more with hyper boys than adults, ADHD (attention deficit hyperactivity disorder) is now recognised as a condition in need of a rebrand which affects people of all genders and ages in a multitude of ways.

In this enlightening and definitive layman's guide, Kat Brown cheerfully smashes the stereotypes with scientific evidence, historical context, and practical support for ADHD minds across areas that can cause problems, from finances and work to self-medicating, relationships, hormones and self-esteem.

Based on Kat's personal experience and extensive interviews with ADHDers and world-leading clinical experts, It's Not A Bloody Trend is for anyone wondering if what's always been 'wrong' with them might just be undiagnosed ADHD.


Kat Brown is a freelance journalist and commentator whose national work on ADHD, mental health stigma, and other social and arts commentary has appeared in the Telegraph, Grazia, Woman's Hour and The Times. She is also the author of No One Talks About This Stuff, a ground-breaking anthology sharing people's stories of living after losing a baby.

Critics Review

  • A sledgehammer of a book putting to bed all the cynicism and misinformation around a condition that affects so many hidden, brilliant people. Read it if you live, or think you might live, with ADHD. Definitely read it if your lack of understanding leads you to believe it’s just a bloody trend. It bloody well isn’t. Only a neurodivergent person living with ADHD could write such a brilliantly informative yet easy to read book about ADHD. Kat Brown adeptly deconstructs the prevailing cynicism about a condition that could be so easily diagnosed and treated. If this book doesn’t challenge the discrimination that so many neurodivergent people live with, I don’t know what will

    Professor Tanya Byron
  • You can’t influence the past but you can influence the future − and, drawing on lived experience, this book might just show you how

    Professor Susan Young, president of the UK ADHD Partnership, co-founder in 1994 of the UK's first adult ADHD clinic, and co-author of the 2008 NICE guidelines on adult ADHD
  • Laugh out loud funny and deeply validating – every person who thinks ADHD isn’t real should read this book. Unputdownable

    Leanne Maskell, author of 'ADHD: An A to Z'
  • Deeply researched, digestible and relatable. This is a book which not only assists and validates those starting their diagnosis journey, or already on its path, but also gives insight and experiential examples for those loved ones surrounding us to learn and understand with us. Brown speaks vulnerably of her own story whilst revealing a unique angle: a compilation of real life examples from different people interlacing her own experiences in an approachable and nurturing tone. ADHD manifests in many different ways and whilst a multiple choice box helps with initial diagnosis, this book shows a deep dive into the diversity of our real life experiences and how they are all illustrations of the obstacles we deal with daily. As the title suggests, there are some preconceptions about ADHD, and I myself have been fearful of talking about my diagnosis in public too much in fear of accusations of jumping on the band wagon. Brown writes that “rather than something being fashionable, it’s usually social change that has led to it being more clearly seen” which sums this up perfectly

    Emma Young, author of 'The Cheese Wheel'
  • Some amazing points within the book whilst also providing a great perspective on the importance of how ADHD is not a trend. Excellently coupled with professional and clinical points of view. It’s an amazing insight on ADHD, particularly from an older generation

    Jess Chandler (@thejesschandler), neurodiversity activist
  • Almost as difficult as dealing with ADHD is coping with the weight of other people’s opinions about it. This book serves as vindication for all those who’ve encountered eye-rolls from friends and family, and quashes much of the guilt, doubt and self-loathing that can accompany your navigation of a diagnosis or lengthy quest for one. Thoroughly researched and fantastically engaging; I didn’t even have to go back and re-read huge chunks I’d glossed over while thinking about my shopping list

    Laura Schofield, founder of Otto + Ivy

Subscribe to our newsletter

Sign up to get tailored content recommendations, product updates and info on new releases. Your data is your own: we commit to protect your data and respect your privacy.