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Leapfrogging

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What to expect

Today’s business environment demands leapfroggers—those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products—the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Etsy come to be? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace uncertainty and invite surprises. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the seemingly “messy” process of achieving business breakthroughs. Listen in and leapfrog your way to success today!

Critics Review

“Leapfrogging challenges its readers to break out of conventionaln thinking by employing a few simple notions: know who you are, stay truen to your purpose, and enjoy the journey along the way…Leapfrogging shows that leaders who nlook inward to challenge the status quo will be on track to truly changen the game.”

Sarah Robb O’Hagan, president, Gatorade

“Superbly crafted, powerful in its simplicity, offering smart, actionablen learning…Finally, a simple, holistic model that allows for nbreakthrough thinking and living.”

Mary Beth Robles, vice president, Colgate-Palmolive

“Leapfroggingn delivers new principles and tools that readers can apply to their nbusiness, whether they’re just starting out or leading an established norganization. It is the new guide for entrepreneurs and leaders in ntoday’s environment.”

Glenn Allen, cofounder, OpenTable

“Though Richard Waterhouse’s performance soundsnlaid-back and friendly, he’s conscientious about making every word clear andncapturing every nuance in this smoothly written, fascinating book. The authornuses his experience with top-shelf corporations and a gift for storytelling tonshow how remarkable innovations appear when companies go beyond defining goalsnand following set plans…The narrator’s boyish tone works well for the book’sncentral message that breakthrough products and services require humility andnopenness to surprise.”

AudioFile

“Creating breakthroughs requires new approaches to how we engage in learning as leaders ourselves and as organizations. Leapfroggingn reveals strategies for engaging people in the type of experiential nlearning that challenges assumptions and leads to breakthroughs.”

Anne Blouin, CAE, Chief Learning Officer, ASAE: The Center for Association Leadership
Author Soren Kaplan
Narrator Richard Waterhouse
Duration 5 hours and 43 minutes
Release Date
ISBN 9781620642115
Format Audiobook
Publisher Blackstone Publishing
Genre Business and Management, Development economics and emerging economies, Management and management techniques, Management decision making, Research and development management
Availability AU, GB, IE, US

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