For many organizations, the word strategy conjures up endless ideas, concepts and tools - while the intent is correct, the awful reality is most companies do not have a simple, common definition of strategy or a simple approach to make the big decisions. Too many PowerPoints, not enough one pagers that can be put into practice. The lack of a common approach to strategy frustrates executives, creates conflict where there is none, fast-tracks dubious alternatives, lengthens decision-making and hampers the quality of the decisions that finally emerge. With the pace of change and mountain of data that inundates CEOs and executive teams daily, now more than ever, leaders need to simplify and have a common approach to making decisions that concern the purpose and path of their organization. Strategic thinking cannot be outsourced.



Tim Lewko's Making Big Decisions Better explains the bare bone elements that must underpin strategic decision making in a practical framework that C-Suite leaders can actually use. Drawing on practical models, stories and client examples, he explains the problem succinctly, offers proven ways forward and provides specific actions to revive strategic thinking, de-clutter the strategy process and drive better financial outcomes.