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Monetizing Innovation
- Narrator
- Darren Stephens
- Publisher
- Ascent Audio
- Publish Date
- 10 October 2023
- Run Time
- 7 hours 28 minutes
- Format
- Audiobook
- Genre
- Online marketing
What to expect
In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book.
A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
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Details
- Author
- Georg Tacke, Madhavan Ramanujam
- Narrator
- Darren Stephens
- Duration
- 7 hours 28 minutes
- Release Date
- 10 October 2023
- ISBN
- 9781663730046
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Online marketing
Synopsis
Surprising rules for successful monetizationIn Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book.A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
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