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Org Design for Design Orgs
- Narrator
- TJ Johnson
- Publisher
- Ascent Audio
- Publish Date
- 21 March 2021
- Run Time
- 5 hours 58 minutes
- Format
- Audiobook
What to expect
You'll discover:
Why design's role has evolved in the digital age
How to infuse design into every product and service experience
The 12 qualities of effective design organizations
How to structure your design team through a Centralized Partnership
Design team roles and evolution
The process of recruiting and hiring designers
How to manage your design team and promote professional growth
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Details
- Author
- Kristin Skinner, Peter Merholz
- Narrator
- TJ Johnson
- Duration
- 5 hours 58 minutes
- Release Date
- 21 March 2021
- ISBN
- 9781663727985
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Management and management techniques, Product design, Business and Management, Web programming, User interface design and usability
Synopsis
Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.You'll discover:Why design's role has evolved in the digital ageHow to infuse design into every product and service experienceThe 12 qualities of effective design organizationsHow to structure your design team through a Centralized PartnershipDesign team roles and evolutionThe process of recruiting and hiring designersHow to manage your design team and promote professional growth
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