Org Design for Design Orgs

Author Kristin Skinner, Peter Merholz
Narrator TJ Johnson
Publisher Ascent Audio
Run Time 5 hours and 58 minutes
Format Audio
Genre Business and Management, Computing and Information Technology, Management and management techniques, Product design, The Arts, User interface design and usability, Web programming.

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What to expect

Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You'll discover:

Why design's role has evolved in the digital age
How to infuse design into every product and service experience
The 12 qualities of effective design organizations
How to structure your design team through a Centralized Partnership
Design team roles and evolution
The process of recruiting and hiring designers
How to manage your design team and promote professional growth

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