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What to expect

Becoming a persuasive salesperson requires the SalesMaker to win others relationally in order to persuade them financially. To be successful, it’s not enough to sell your product—you must sell yourself. Persuade is a playbook with essential information to help you connect quicker, communicate confidently, and close more sales.

If you do everything right during the sale but don’t close the sale, you will find this book invaluable. Persuade is a “closers” roadmap that will help you effectively move customers through the seven stages of the sale. Learn how to close deals with a natural ease which comes easy to people who use this system.

Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow, who share stories and case studies on how they deploy the powers of persuasion.

If your success is determined by your ability to move people to decision, you will grow in your confidence to communicate, connect, and persuade.

Critics Review

  • Persuade is a must-read for sales professionals who have discovered that their purpose is serving others.”

    Kevin Hall, author of Aspire: Discovering Your Purpose through the Power of Words
  • Persuade is masterfully written; a must-read for anyone wanting to expand their influence and income by serving others in the sales profession.”

    Mark Cole, chief executive officer for the John Maxwell Company
  • “This book is a critical tool for people who are serious about the art of selling. Persuade clearly lays out the steps important to producing six-digit earners.”

    Bob Pittman, Chairman and CEO of iHeart Media
  • “Scott speaks profoundly to the new emerging generation of sellers. If you plan to make more income this year, buy this book and put it into practice.”

    Tom Ziglar, CEO of Ziglar, Inc.
  • “Finally, a book that teaches how to connect with people, not just sell.”

    Amy Oakes Dunne, product marketing manager, Facebook
  • “This fast-moving book will give you the winning edge.”

    Brian Tracy, author of The Psychology of Selling

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