Persuade
- Author Andres Lares, Shaun Digan, Jeff Cochran
- Narrator Patrick Lawlor
- Publisher Ascent Audio
- Run Time 7 hours and 21 minutes
- Format Audio
- Genre Business and Management, Business communication and presentation, Business negotiation, Self-help, personal development and practical advice, Soft skills and dealing with other people.
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What to expect
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
● Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
● Real world examples and practical exercises to illustrate and practice the concepts discussed
● A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
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