Persuasion Equation
- Author Mark Rodgers
- Narrator Don Hagen
- Publisher Ascent Audio
- Publish Date 1 June 2015
- Run Time 7 hours and 10 minutes
- Format Audio
- Genre Advice on careers and achieving success, Management and management techniques, Management: leadership and motivation, Sales and marketing.
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What to expect
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation—a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to:
Radiate an aura of expertise • Win trust and leverage credibility • Build a business case that appeals to both heart and mind • Adapt for personality, gender, and generational differences • Use language strategically • Perfect the five-step persuasion process • Generate group buy-in • Master organizational politics • And more
From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
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