Ping

This book is not purchasable in your country. Please select another book.
How does xigxag pricing work?

Listen to a sample

What to expect

Brought to you by Penguin.

The essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between.

Professor Andrew Brodsky is here to explain that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice memo. Your camera? It’s okay to turn it off, sometimes even better.

Many of us give far too little thought to our virtual communication, and end up feeling isolated, overlooked and burnt out. Ping distils Brodsky’s cutting-edge social science research on remote communication tools. He helps us understand:

  • How we can interact most productively and authentically
  • How we can build relationships at a distance
  • The rules for making an impact online
  • How we can increase inclusion and reduce conflict


With entertaining stories and interviews from top business leaders, Ping is the ultimate playbook for all workplaces from in-person, to remote and everything in between.

‘Brimming with surprising insights and useful tips. The resource we need for avoiding misunderstandings and making genuine connections’ Adam Grant, bestselling author of Think Again

'A must read for everyone who communicates online—in other words, everyone' Jake Knapp, co-founder of Google Meet and bestselling author of Sprint

© Andrew Brodsky 2025 (P) Penguin Audio 2025

Critics Review

A thought-provoking guide. It will only become more important as artificial intelligence accelerates its grip on the workplace
Financial Times
Brodsky unlocks the secrets that can help us succeed in our personal lives and careers
New Scientist
Ping is a must-read for anyone looking to improve their virtual communication skills and thrive in today's fast-paced world
High Performance Bookclub Pick, March 2025
Finally: a science-based guide to having better conversations by text, email, phone, video, and yes, even social media. Andrew Brodsky is one of the world’s foremost experts on virtual communication, and his book is brimming with surprising insights and useful tips. It’s the resource we need for avoiding misunderstandings and making genuine connections
Adam Grant, #1 New York Times bestselling author of THINK AGAIN and HIDDEN POTENTIAL, and host of the podcast Re:Thinking
Timely, practical and a pleasure to read, Ping will help you communicate more effectively in our increasingly digital world. Brodsky’s expertise shines through on each page of this must-read for anyone hoping to deepen connections, negotiate more effectively or simply save time on communication in the modern workplace
Katy Milkman, international bestselling author of How to Change
I've spent much of my career designing virtual communication tools, but always wished there was a how-to guide for getting the most out of them. Now, there is. Ping is full of concrete, research-backed advice. A must read for everyone who communicates online—in other words, everyone
Jake Knapp, Co-founder of Google Meet and NYT bestselling author of Sprint
With a focus on making every interaction intentional and productive, Ping offers practical strategies for improving virtual communication, building stronger relationships, and minimizing misunderstandings. Packed with real-world stories, interviews, and cutting-edge research, Ping is an indispensable guide for anyone looking to thrive in the modern, tech-driven work environment
Matt Abrahams, author of Think Faster, Talk Smarter and host of Think Fast, Talk Smart The Podcast
Ping is a must-read for leaders navigating hybrid work. Brodsky brilliantly outlines science-backed strategies to build trust and authentic relationships in virtual settings, helping teams stay connected and engaged. This book is essential for anyone seeking to thrive in a digitally driven, hybrid workplace
Abhijit Bhaduri, author, executive coach, former GM Global Learning & Development for Microsoft
Brodsky offers a thoughtful examination of communication in the digital age, providing useful strategies for both in-person and online interactions. This book presents valuable insights for those looking to enhance their conversational effectiveness
Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products
Excellent!
Financial Times

More from the same

Narrator

About xigxag

Experience the best audiobooks with xigxag, an innovative and user-friendly audiobook platform designed for seamless discovery, purchase, and enjoyment of your favorite titles. Our flexible pricing model offers bestselling audiobooks for less, providing affordable prices and the best audiobook deals without requiring a subscription. Perfect for gifting, xigxag also features convenient audiobook gift cards and in-app audiobook gifting options.

 

Beyond the listening experience, xigxag stands as an exciting alternative to big tech, embodying a strong commitment to sustainability and ethical practices. As the only B Corp certified UK audiobook service, we ensure a guilt-free listening experience from a leader in audiobook innovation.

 

Effortlessly search audiobooks, access honest audiobook reviews that evaluate both the content and narration, and easily discover hidden gems. Whether you prefer to download or stream top audiobook titles, xigxag provides the best possible listening experience anytime, anywhere, on the UK’s best independent audiobook app. Discover the future of audiobooks today.