In Pricing the Priceless, renowned environmental strategist, speaker, world traveler, and author Paula DiPerna brings a unique voice and optic to demystify and unveil today's most fascinating financial disruption—pricing the priceless to flip conventional ideas of how we value natural assets and why. She asks the provocative question long ignored: Why do we value the indispensable atmosphere at zero, but dispensable production in the trillions? She digs into alternatives, with real-life examples from around the globe of fascinating and pioneering financial innovations.



With power, clarity, and real-world experience, the author also examines: fascinating new financial inventions and experiments—insurance, bonds, markets, investment funds—all aimed at pricing what is precious and vital to human well-being; how the great current intergenerational shift in wealth and attitudes is redefining investment trends and the idea of what constitutes wealth and return; how climate change and other urgent environmental problems now require entirely new financial thinking to trigger solutions; how once-radical ideas about measuring economic progress are now reimagining the very purpose of capitalism; and why finance needs critical reinvention to remain credible in the face of increasing public skepticism of business-as-usual economic practice.