Quit

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What to expect

Brought to you by Penguin.

Learn when to grit, and when to quit

We are often told that the secret to success is hard work, determination, and hours of practice. But in a fast-changing world, what if the really crucial skill is knowing when to stick at something and when to change track and walk away?

Quit makes the under-appreciated case for quitting and also shows you how to get really good at it. Drawing on stories from elite athletes to Everest climbers, comedians to musicians, Annie Duke (who left a successful poker career) explains why learning to quit well is often crucial to success. She provides clear strategies for working out when to cut your losses from a business product that isn't working, a relationship turned toxic, or a career that won't take you where you want to go.

You'll learn how to spot the blocks to good quitting behaviour -- escalation commitment, desire for certainty and the status quo bias -- and also how to use tools like quitting contracts, flexible goal-setting and premortems to help you quit cleanly and confidently.

Whether you're facing a make-or-break business decision, a life-altering personal choice or simply wanting to take more control of your life, Quit provides a toolkit for change to help you make the best next move.

© Annie Duke 2022 (P) Penguin Audio 2022

Critics Review

  • This brilliant and entertaining book documents a major flaw in human actions and decisions: the bias against quitting. I learned a lot from its compelling tales of failures and sound recommendations. You will too

    Daniel Kahneman, author of THINKING, FAST AND SLOW

  • Every business school has a course in starting new businesses, but few have a course in shutting them down at the right time. This book fills that gap with brilliant new insights and fantastic stories. Quit what you are doing right now and start reading this book

    Richard Thaler, coauthor of NUDGE

  • Illuminating, easily digestible… she neatly summarizes social-science research from psychologist Daniel Kahneman, economist Richard Thaler and others that helps explain our seemingly irrational behavior when it comes to persisting and even escalating our commitment in the face of losing propositions

    Wall Street Journal

  • Engrossing, important, and grounded in science, Quit is a gem that will allow you to navigate the world more effectively

    Katy Milkman, author of HOW TO CHANGE

  • A game-changing book of strategy from a world-class thinker on risk and decision-making

    Shane Parrish, host of The Knowledge Project podcast

  • Offers a wealth of knowledge to help you figure out when to persist and when to pull the plug

    Adam Grant, #1 bestselling author of THINK AGAIN

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