Right Kind of Wrong

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What to expect

Brought to you by Penguin.

Winner of the Financial Times Business Book of the Year Award

We used to think of failure as a problem, to be avoided at all costs. Now, we're told that failure is desirable - that we must fail fast, fail often. The trouble is, both approaches fail to distinguish the good failures from the bad. As a result, we miss the opportunity to fail well.

Harvard Professor Amy Edmondson has spent four decades arguing that productive failure hold the key to lasting success. The world's leading expert on psychological safety, her research has shown that the most successful environments are those in which we can fail effectively - without our mistakes being held against us. Now, Edmondson offers a revolutionary framework to get these failures right. She outlines the three archetypes of failure - simple, complex, and intelligent - before revealing how to minimise the consequences of the bad failures and maximise the potential of the good.

Filled with vivid stories from business, pop culture and history, this revolutionary book is a rallying cry for us all to embrace our human fallibility and so learn to thrive. You will never look at failure the same way again.

©2023 Amy Edmondson (P)2023 Penguin Audio

Critics Review

  • With great clarity and insight, Amy Edmondson shows us how we can make room for failure, recognizing that our emotions and personal needs are part of the solution. Right Kind of Wrong will inspire you to do your boldest work.

    Ed Catmull, co-founder of Pixar and author of CREATIVITY, INC.

  • A masterclass in navigating, and even seeking out, the inevitable failures that pave the way to success. The incomparable Amy Edmondson shows us how to see failures as beginnings rather than endings – and how to create the conditions for failing well. Comprehensive, clear, and full of real-world examples, a must-read for performers and leaders alike.

    Angela Duckworth, author of GRIT

  • The best book ever written on learning from failure by the researcher who taught millions of us about the power of psychological safety in our workplaces. Right Kind of Wrong is packed with Amy Edmondson’s relentless wisdom and warmth, and above all, proven solutions that will help you build teams and companies where we fallible humans can thrive.

    Robert Sutton, Stanford professor and author of THE NO ASSHOLE RULE

  • No skill in life is more important than learning from failure – and no one on earth knows more about it than Amy Edmondson. Drawing on her eye-opening evidence and rich practical experience, she offers a wealth of insight on how to take intelligent risks and bounce forward after setbacks. If everyone internalised the ideas in this important book, we would all be safer, smarter, and more successful.

    Adam Grant, author of THINK AGAIN

  • This book is as important as any I, among the most avid of readers, have ever encountered . . . I no less than guarantee Right Kind of Wrong will be a “game-changer.” The result of serious study and application of this tome will be one of the most important steps in your professional life.

    Tom Peters, author of IN SEARCH OF EXCELLENCE

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