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Running Lean, 2nd Edition
- Author
- Ash Maurya
- Narrator
- Matthew Boston
- Publisher
- Tantor Media, Inc
- Publish Date
- 28 July 2020
- Run Time
- 5 hours 40 minutes
- Format
- Audiobook
What to expect
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
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Details
- Author
- Ash Maurya
- Narrator
- Matthew Boston
- Duration
- 5 hours 40 minutes
- Release Date
- 28 July 2020
- ISBN
- 9781705223406
- Format
- Audiobook
- Publisher
- Tantor Media, Inc
- Genre
- Business and Management, Customer services, Ownership and organization of enterprises, Research and development management, Entrepreneurship
Synopsis
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail—not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
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