Shop Different
- Author Ron Johnson, With Zander Nethercutt
- Narrator Alex Knox
- Publisher HarperCollins Publishers
- Publish Date 24 September 2026
- Run Time 8 hours and 49 minutes
- Format Audio
- Genre Autobiography: business and industry, Brands and branding, Business innovation, Disruptive innovation, History of specific companies / corporate history, Memoirs, Retail and wholesale industries.
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What to expect
The store you know. The story you don't.
When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, sceptics were still predicting the death of physical retail.
In Shop Different: How Retail Revealed Apple's Genius, Johnson reveals how it happened: how he earned Jobs’s trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store’s service philosophy should be rooted in something as intangible as love. Johnson then gives readers a new look at Apple’s ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to success – and what can follow.
Shop Different is not a traditional business book. It is an insider account of one of the most important retail successes of our time, a guide for anyone trying to lead through technological change, and, in the age of artificial intelligence, a profound reminder of what it means to be human.
| Author | Ron Johnson, With Zander Nethercutt |
|---|---|
| Narrator | Alex Knox |
| Duration | 8 hours and 49 minutes |
| Release Date | |
| ISBN | 9780008766429 |
| Format | Audiobook |
| Publisher | HarperCollins Publishers |
| Genre | Autobiography: business and industry, Brands and branding, Business innovation, Disruptive innovation, History of specific companies / corporate history, Memoirs, Retail and wholesale industries |
| Availability | AU, GB, IE |
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