Simply Put
- Author Ben Guttmann
- Narrator Brian Wiggins
- Publisher Ascent Audio
- Run Time 4 hours and 31 minutes
- Format Audio
- Genre Business and Management, Business communication and presentation, Sales and marketing, Self-help, personal development and practical advice, Soft skills and dealing with other people.
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What to expect
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.
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