Smart Social Media

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What to expect

Bloomsbury presents… Smart Social Media: How to grow your business with social media marketing by Luan Wise, read by Olivia Dowd

You might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help.

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.

Critics Review

Luan has transformed her years of hard-won experience into a goldmine of practical, engaging, and no-nonsense advice that every business needs to read before investing another minute in social media. I’m already referring to it regularly at work.
Digital Marketing Trainer & Speaker
This book is your roadmap to social media success. A powerful tool for boosting your brand's online impact and a true gem for business growth.
Managing Director, Hark Consultants, Non-Executive Director, Chartered Marketer & Fellow of the Chartered Institute of Marketing
In this handy and accessible guide to transforming your business’s digital marketing, Luan does not shy away from breaking down the trickier topics. No matter what experience you have in social media, there is something for you in this book!
Founder, Building Brands
Yet another book from Luan that is packed with insightful examples and clear explanations. Smart Social Media will give you the tools to upgrade your social media strategy and create your foundation for long term success.
Professor Laura Chamberlain
Jam-packed with real-life examples and success stories, Smart Social Media offers accessible, practical and invaluable tips on how you can grow your business by elevating your social media presence.
Managing Director, Marketing Donut
Two decades on from Facebook's launch and 17 years since the introduction of its ad platform, the opportunities for marketers to make the best of social media still feel unexploited. Familiar platforms evolve and new ones emerge, leaving many brands in need of an up-to-date, simple but comprehensive A-Z guide. I said it often as Marketing Week Editor and I say it now: thank heavens for Luan Wise.
Bestselling Author & B2B Marketing Consultant
Smart Social Media gives you the perfect grounding across all aspects of marketing and branding, and how social media can effectively tie into your strategy to achieve your business goals. Luan leaves no stone unturned to provide you with all the tools you’ll need to succeed when using social media in your business. Whether you work alone or in a larger company – if you use social media, you need this book.
Head of Marketing & Tech, IPSE – the Association of the Self-Employed

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