So Good They Can’t Ignore You

This book is not purchasable in your country. Please select another book.

Listen to a sample

What to expect

'Follow your passion' is bad career advice. Find out what you should do instead . . .

In So Good They Can't Ignore You, Cal Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport debunks the long-held belief that 'following your passion' is the key to satisfaction. Drawing from these real life examples and cutting edge science, he details the alternative strategies that work much better for developing a compelling career.

So Good They Can't Ignore You is or anyone fretting about what to do with their life, or frustrated by simplistic slogans like 'do what you love and the money will follow'. It will change the way you think about your career, happiness and the crafting of a remarkable life.

'Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one' Seth Godin, author of Linchpin

Critics Review

  • Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one

    Seth Godin, author of Linchpin

Subscribe to our newsletter

Sign up to get tailored content recommendations, product updates and info on new releases. Your data is your own: we commit to protect your data and respect your privacy.