Start at the End

Get in the xigxag app
Already purchased

Click to open directly in the xigxag app.

This book is not purchasable in your country. Please select another book. Pre-order Buy Now £{{ price }} Send as a gift

Listen to a sample

What to expect

An inspiring and thought-provoking new book that explains the power of applying reverse-engineering to all areas of your life, from a cycling champion who has proven its success.

Dan Bigham is the captain of an amateur British track cycling team who rose from obscurity to beat professional, multi-million-pound teams at the highest level. Alongside hard work and dedication, Dan credits his success to one thing: reverse-engineering the result.

In Start at the End, Dan uses his own story as well as wider examples and case studies from the worlds of business, personal development and other sports to demonstrate how this approach can help you succeed in any walk of life. Following each stage of the process, from setting goals and assessing your tools to developing the plan and delivering optimum performance, this book will fully explain how to set out and enact the system.

A revolutionary new look at a powerful age-old wisdom, Start at the End is a fascinating exploration of how we can achieve success and proof that no goal is impossible.

***
'Start at the End isn't just a great story, but a really nice reminder of how to approach performance forensically, intelligently and purposefully – and that these lessons don't just belong in cycling but in all areas of high performance' Dr Josie Perry

'Phenomenal ... Absolutely fascinating ... Incredible stuff, really clever' Stephen Dixon, Sky News

About xigxag

Experience the best audiobooks with xigxag, an innovative and user-friendly audiobook platform designed for seamless discovery, purchase, and enjoyment of your favorite titles. Our flexible pricing model offers bestselling audiobooks for less, providing affordable prices and the best audiobook deals without requiring a subscription. Perfect for gifting, xigxag also features convenient audiobook gift cards and in-app audiobook gifting options.

 

Beyond the listening experience, xigxag stands as an exciting alternative to big tech, embodying a strong commitment to sustainability and ethical practices. As the only B Corp certified UK audiobook service, we ensure a guilt-free listening experience from a leader in audiobook innovation.

 

Effortlessly search audiobooks, access honest audiobook reviews that evaluate both the content and narration, and easily discover hidden gems. Whether you prefer to download or stream top audiobook titles, xigxag provides the best possible listening experience anytime, anywhere, on the UK’s best independent audiobook app. Discover the future of audiobooks today.