Start With Why

Get in the xigxag app
This book is not purchasable in your country. Please select another book.
Pre-order Buy Now £{{ price }}
How does xigxag pricing work?

Listen to a sample

What to expect

Brought to you by Penguin.

Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.

This book is for anyone who wants to inspire others, or to be inspired.

Based on the most-watched TED Talk of all time.

'One of the most useful and powerful books I have read in years' William Ury, coauthor of Getting to Yes

'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

© Simon Sinek 2011 (P) Penguin Audio 2021

Critics Review

  • This book is so impactful, I consider it required reading

    Tony Robbins, bestselling author of Awaken The Giant Within

  • A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book

    Forbes

  • One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead

    William Ury, co-author of Getting to Yes

  • A powerful and penetrating exploration of what separates great companies and great leaders from the rest

  • Reading Start With Why again reminded me why it’s so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life

    Sir Richard Branson, founder of the Virgin Group

  • One of the most incredible thinkers of our time. Someone who has influenced the way I think and act every day.

    Steven Bartlett, Investor, BBC Dragon and host of The Diary of a CEO podcast

More from the same

Author

Narrator

Subscribe to our newsletter

Sign up to get tailored content recommendations, product updates and info on new releases. Your data is your own: we commit to protect your data and respect your privacy.