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Switch
- Author
- Chip and Dan Heath
- Narrator
- Charles Kahlenberg
- Publisher
- Random House
- Publish Date
- 2 January 2020
- Run Time
- 7 hours 43 minutes
- Format
- Audiobook
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What to expect
Brought to you by Penguin.
Change is hard. It doesn't have to be.
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
© Chip and Dan Heath 2020 (P) Penguin Audio 2020
Critics Review
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A fantastic book
Wired
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Witty and instructive
Wall Street Journal
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Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality
BBC Focus
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Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making
Time
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A must-read
Forbes
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Dan and Chip Heath have done it again ... Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read
BusinessWeek
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Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on "bright spots" - techniques proven to help us change bad habits - rather than merely telling us what we're doing wrong
Psychologies
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Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't
Director
User Reviews
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Details
- Author
- Chip and Dan Heath
- Narrator
- Charles Kahlenberg
- Duration
- 7 hours 43 minutes
- Release Date
- 2 January 2020
- ISBN
- 9781473578746
- Format
- Audiobook
- Publisher
- Random House
- Genre
- Popular psychology, Business strategy, Business innovation
Synopsis
Brought to you by Penguin.Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.© Chip and Dan Heath 2020 (P) Penguin Audio 2020
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