Take Your Company Global
- Author Nataly Kelly
- Narrator Sarah Welborn
- Publisher Ascent Audio
- Run Time 7 hours and 1 minute
- Format Audio
- Genre Business and Management, International business, International economics, Research and development management, Sales and marketing.
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What to expect
Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability—the size of the market opportunity within a given country; RA: real-time analytics—data indicating how your company is currently performing in that market; and CA: customer addressability—the measure of your company's ability to address the market, no matter its size.
The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
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