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What to expect

Brought to you by Penguin.

*A GUARDIAN BEST FORTHCOMING BOOK OF 2023*

The #1 bestselling economist opens our eyes to the new power that is reshaping our lives and the world.

No one noticed when capitalism was ... replaced.

Perhaps we were too distracted by the pandemic, or the endless financial crises, or the rise of TikTok. But under cover of them all, a new and more exploitative system has been taking hold.

Insane sums of money that were supposed to re-float our economies went to big tech instead. Having privatised the internet, big tech has been able to replace capitalism's twin pillars - markets and profit - with its platforms and rents. With every click and scroll, we labour like serfs to increase its power. Welcome to technofeudalism: the new power that is reshaping our lives and the world, and the greatest current threat to social democracy.

Drawing on stories from Greek Myth and pop culture, from Homer to Mad Men, world-famous economist Yanis Varoufakis explains this revolutionary transformation: how it enslaves our minds, how it rewrites the rules of global power and ultimately what it will take overthrow it.

'A book for anybody who wants to understand this mess we are in - and since we are all in this mess, it is a book for everybody' Slavoj Zizek

'Utterly accessible, deeply humane and startlingly original' NAOMI KLEIN on Talking To My Daughter

© Yanis Varoufakis 2023 (P) Penguin Audio 2023

Critics Review

  • What an amazing piece of work this is. Ground-breaking, thought-provoking and highly accessible. Everyone should read it. This is where we’re going. The dark, scary, exciting song of our age. 100 out of 100

    IRVINE WELSH

  • An important new book … that describes what is happening in terms of an epochal, once-in-a-millennium shift … in Varoufakis’s telling, this isn’t just new technology. This is the world grappling with an entirely new economic system and therefore political power

    Observer

  • Arresting … an ambitious thinker and a lively writer … Varoufakis is right that we are in thrall to digital platforms, who hold our data hostage and prevent us from switching to “a competing cloud fief”

    The Times

  • A book for anybody who wants to understand the mess we’re in – and since we’re all in this mess, that makes it a book for everybody

    SLAVOJ ZIZEK

  • With superb storytelling, Varoufakis shows how capitalism has eaten itself alive, mutating into an entirely different and more dangerous beast, and calls on us to free ourselves from digital serfdom

    BRETT SCOTT, author of Cloudmoney

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