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Television Is the New Television
- Author
- Michael Wolff
- Narrator
- Jonathan Yen
- Publisher
- Tantor Media, Inc
- Publish Date
- 23 June 2015
- Run Time
- 5 hours 54 minutes
- Format
- Audiobook
What to expect
Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.
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Details
- Author
- Michael Wolff
- Narrator
- Jonathan Yen
- Duration
- 5 hours 54 minutes
- Release Date
- 23 June 2015
- ISBN
- 9781494582760
- Format
- Audiobook
- Publisher
- Tantor Media, Inc
- Genre
- Business and Management, Media, entertainment, information and communication industries, Media, entertainment, information and communication industries, E-commerce: business aspects, Industry and industrial studies
Synopsis
Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new.Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.
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