The Art of Being Unreasonable
- Author Eli Broad
- Narrator Eli Broad, Walter Dixon
- Publisher Ascent Audio
- Publish Date 11 June 2012
- Run Time 5 hours and 23 minutes
- Format Audio
- Genre Advice on careers and achieving success, Business and Management, Entrepreneurship, Management decision making.
Click to open directly in the xigxag app.
Standard price shown. Sign in for personalised pricing.
Send as a gift Get in the xigxag appFlexible Pricing & Rewards For Listening
At xigxag, the more you read, the less you pay* on select audiobook and x-book® titles, as in the table below. Pricing updates automatically in the app and resets one year after your first purchase. And you can always find a selection of brilliant titles available for only £3.99.
Titles Purchased
- 1-5
- 6-10
- 11-15
- 16-20
- Over 20
Price per title
- £7.99
- £6.99
- £5.99
- £4.99
- £3.99
*Only the full price titles you buy count toward your personal pricing tier. Full price titles don’t include Listen for Less or other books bought with a voucher or discount code.
Listen to a sample
What to expect
Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.
• Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
• His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
• At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
• Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica
If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.
About xigxag
Experience the best audiobooks with xigxag, an innovative and user-friendly audiobook platform designed for seamless discovery, purchase, and enjoyment of your favorite titles. Our flexible pricing model offers bestselling audiobooks for less, providing affordable prices and the best audiobook deals without requiring a subscription. Perfect for gifting, xigxag also features convenient audiobook gift cards and in-app audiobook gifting options.
Beyond the listening experience, xigxag stands as an exciting alternative to big tech, embodying a strong commitment to sustainability and ethical practices. As the only B Corp certified UK audiobook service, we ensure a guilt-free listening experience from a leader in audiobook innovation.
Effortlessly search audiobooks, access honest audiobook reviews that evaluate both the content and narration, and easily discover hidden gems. Whether you prefer to download or stream top audiobook titles, xigxag provides the best possible listening experience anytime, anywhere, on the UK’s best independent audiobook app. Discover the future of audiobooks today.