The Art of the Start 2.0

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What to expect

Brought to you by Penguin.

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki’s advice on the tools which make it easier than ever to get established – including social
media, crowdfunding and cloud computing.

Whether you’re an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It’s an adventure that’s more art than science – the art of the start.

© Guy Kawasaki 2015 (P) Penguin Audio 2022

Critics Review

  • The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights

    Arianna Huffington, president and editor in chief, Huffington Post
  • A successful entrepreneur requires three things: a garage, an idea, and this book – Guy’s irrepressible guide to the raw essentials of life in a young company

    Michael Moritz, Sequoia Capital
  • This is a delightful, complete, and consummately practical entrepreneur’s handbook. Every person who wants to start a business should read it

    Clayton Christensen, author of 'The Innovator's Dilemma'
  • Anyone trying to change the world should read The Art of the Start

    Wendy Kopp, founder of Teach for America
  • This is a must-read book for every entrepreneur

    Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank
  • Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs’ bible. A sound guide for running a business from start to middle.

    The Times

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