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Digital Audiobook
The Art of the Start 2.0 by Guy Kawasaki

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The Art of the Start 2.0

Narrator
Paul Boehmer
Publisher
Tantor Media, Inc
Publish Date
3 March 2015
Run Time
8 hours 43 minutes
Format
Audiobook
$13.95

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What to expect

Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.


The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science—the art of the start.

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Details

Author
Guy Kawasaki
Narrator
Paul Boehmer
Duration
8 hours 43 minutes
Release Date
3 March 2015
ISBN
9781494577216
Format
Audiobook
Publisher
Tantor Media, Inc
Genre
Business and Management, Small businesses and self-employment, Ownership and organization of enterprises, Entrepreneurship

Synopsis

Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science—the art of the start.

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