The Art of Winning

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What to expect

Brought to you by Penguin.

With an introduction read by the author.

Ten timeless truths on leadership, purpose and potential - from the unique culture of the All Blacks, and the mind of a living legend.

You might think success at the highest level insulates you from pressure and doubt.
But nothing could be further from the truth.

In this book, I take you inside a journey that has forced me to look inwardly in a way I've never had to before. It's been challenging, frustrating, rewarding and left me full of gratitude.

Whether you're a business looking to work on your culture, a leader on a steep learning curve, a person navigating change in their life or just someone of any age trying to get that little bit better every day, I hope that my experience can spur you on to greater heights, and master the art of winning.


For the first time, sporting legend Dan Carter distils his two decades at the frontiers of high-performance into his 'perfect ten' lessons.

You won't find conventional wisdom here, but hard-learned truths, including:

- Why great leaders are made, not born, and why they must constantly evolve
- How to forge a winning team culture
- Why embracing your past can be every bit as important as looking towards your future
- Why empowering others leads to the best decisions
- Why confidence and self-belief are nothing without humility and a beginner's mindset

Honest, surprising and inspiring, The Art of Winning converts a legendary career into timeless lessons for readers in any walk of life. Step inside the unique culture of the All Blacks - and inside the mind of a legend.

©2023 Dan Carter (P)2023 Penguin Audio

Critics Review

  • This book is your new bible for life. This is the book that is going to give you the words of wisdom, the messages, everything you need to navigate your everyday life. It’s not a book about rugby, it’s a book about life.

    Jake Humphrey, author of 'High Performance'

  • The Art of Winning is a transformative guide. This book brims with wisdom and inspiration. A must-read for aspiring goal conquerors seeking to unlock their true potential.

    Greg McKeown, podcaster and author of New York Times bestsellers of 'Essentialism' and 'Effortless'

  • Dan Carter’s candid, unconventional take on leadership should be read by anyone who wants to build a great team culture, redefine their purpose or exceed their own expectations – and anyone who has ever been held back by self-doubt. Truly inspiring.

    Reid Hoffman, co-founder of LinkedIn

  • Sets out a powerful common sense framework on how to get the best out of yourself and those around you. [Dan Carter] gives a fresh voice to this timeless idea… this book is an artefact to Dan’s amazing job of re-purposing himself.

    Owen Eastwood

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