The Attributes

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Brought to you by Penguin.

Learn the secret to being the best

During his twenty years as a Navy SEAL, Commander Rich Diviney was intimately involved in the world-renowned SEAL selection process, which whittles exceptional candidates down to a small cadre of the most elite optimal performers. But Diviney was often surprised by which recruits washed out and which succeeded. Someone could have all the right skills and still fail, while recruits he might have initially dismissed would prove to be top performers. The seemingly objective criteria weren't telling him what he most needed to know: Who could be part of the world's most elite military unit?

Eventually, he cracked the code. Through years of observation, Diviney learned to identify a successful recruit's core ATTRIBUTES, the innate traits for how a person performs as an individual and as part of a team. That same methodology can be used by anyone in their personal or professional lives.

In this book the key ATTRIBUTES for success-- including cunning, adaptability, even narcissism--are defined in fresh and surprising ways, and Diviney shows how they can be applied to a team as readily as a person. Understanding your own attributes and those of the people around you can fast-track optimal performance in all areas of your life.

© Rich Diveney 2021 (P) Penguin Audio 2021

Critics Review

So much of what I know about trust I learned from Rich Diviney. I’m so glad he wrote The Attributes. It’s the go-to reference for anyone looking to improve the quality of trust and performance across their team

Simon Sinek, optimist and New York Times bestselling author of Start with Why and The Infinite Game

If 2020 taught us anything, it’s that things can go sideways at any moment. Rich Diviney’s incredible book The Attributes explains why some people thrive — even when things get hard. It’s about where grit, mental agility, drive, and leadership come from. Mastering skills on its own doesn’t deliver success. Understanding how to cultivate your attributes is the key

Charles Duhigg, New York Times bestselling author of The Power of Habit

What is greatness made of? How do you grow into the best version of yourself? Many have explored these questions, and none have succeeded so brilliantly as Rich Diviney in this terrific, perspective-shifting book. The Attributes provides a powerful new model for achieving high performance-and, even better, a tool kit for reflection, assessment, and continual improvement. If you care about getting better, you need to buy this book

Daniel Coyle, bestselling author of THE CULTURE CODE

The Attributes is terrific. Rich Diviney has brought world-class experience and deep intelligence to one of the least understood yet crucially important aspects of human performance. If you call yourself ‘a leader,’ or if you want to call yourself ‘a leader,’ this book is a must-read!

Steven Kotler, New York Times bestselling author and executive director of the Flow Research Collective

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