The Automatic Customer

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What to expect

Brought to you by Penguin.

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret – no matter what industry you’re in – is finding and keeping automatic customers.

These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.

Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

‘Read, apply and watch your bank deposits grow every month’ Chris Guillebeau, bestselling author of The $100 Startup

‘If you have a business, or are thinking about starting one, this book will be the best investment you’ve ever made’ Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big

© John Warrillow 2016 (P) Penguin Audio 2022

Critics Review

  • Read, apply and watch your bank deposits grow every month

    Chris Guillebeau, bestselling author of The $100 Startup
  • If you have a business, or are thinking about starting one, this book will be the best investment you’ve ever made

    Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big

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