The Burger King
- Author Jim McLamore
- Narrator BJ Harrison
- Publisher Tantor Media, Inc
- Run Time 11 hours and 3 minutes
- Format Audio
- Genre Biography and non-fiction prose, Biography: general, Business and Management, Entrepreneurship, History of specific companies / corporate history, Memoirs.
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What to expect
● How Burger King managed to create the worst advertising campaign of 1985
● What Burger King shares with Pitbull, Scarface, and Marco Rubio
● Why Wendy's founder Dave Thomas called McLamore an "American original"
McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.
But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life—personal values, impacting the people around you, and juicy hamburgers.
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