The Business of Stories

Get in the xigxag app
This book is not purchasable in your country. Please select another book.
Pre-order Buy Now £{{ price }}
How does xigxag pricing work?

Listen to a sample

What to expect

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how.

In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

This game-changing framework will help you to:

 

  • Understand why storytelling is a superpower and how to use it to stand out in your marketplace
  • Share stories that connect with the people you want to work with, so sales conversations are easy
  • Be seen as a trusted authority, as you communicate your value and get paid what you're worth

 

Subscribe to our newsletter

Sign up to get tailored content recommendations, product updates and info on new releases. Your data is your own: we commit to protect your data and respect your privacy.