The Business of Stories
- Author Susan Payton
- Narrator Susan Payton
- Publisher Rethink Press
- Run Time 3 hours and 58 minutes
- Format Audio
- Genre Brands and branding, Business and Management, Business communication and presentation.
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What to expect
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:
- Understand why storytelling is a superpower and how to use it to stand out in your marketplace
- Share stories that connect with the people you want to work with, so sales conversations are easy
- Be seen as a trusted authority, as you communicate your value and get paid what you're worth
| Author | Susan Payton |
|---|---|
| Narrator | Susan Payton |
| Duration | 3 hours and 58 minutes |
| ISBN | 9781781337363 |
| Format | Audiobook |
| Publisher | Rethink Press |
| Genre | Brands and branding, Business and Management, Business communication and presentation |
| Availability | AU, GB, IE, US |
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