The Contagious Commandments
Listen to a sample
What to expect
Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can’t keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world’s most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits – and how your brand can too.
Few have had their finger on the pulse of marketing in this brave new landscape quite like Paul Kemp-Robertson and the team at ContagiousExecutive Chairman & Chief Creative Officer, Leo Burnett Worldwide
If you work in marketing, or if you’re simply fascinated by the effect creative ideas can have, this book is a must-read. Full of the most compelling and disruptive ideas, it offers a practical framework to ignite exceptional ideasChief Executive Officer, World Federation of Advertisers
Contagious has an encyclopaedic knowledge of what cutting edge creative is. Of the digital world and technologies that are fuelling creativity. He is also one of the best minds and nicest people in our industry. What a treat to have access to all that in this wonderful bookWorldwide CEO, FCB
A must read for the modern marketerCMO, Burger King
A brilliant riposte to those who believe that all modern advertising is soulless, mechanical and computerisedCOO of TimeHop, co-founder of The Barbarian Group, author of Agency: Starting a Creative Firm in the Age of Digital Marketing
In this world of ever louder and more irrelevant marketing crap, The Contagious Commandments is a clear, practical and compelling guide to creating brilliant campaigns that really stand out and get people to engage. This is one bug you have to catchPresident & CEO, Grey Group Europe