In a recent survey (CNBC), 57% of Gen Zers said they would like to become an influencer if given the chance. Some 53% of Gen Zers believe becoming an influencer is a reputable career choice (and would quit their jobs if they could earn enough to pay for their current lifestyle). In business, 77% of companies use social media to reach their customers. It’s undeniable that influencers and their content has become a mainstream part of our social and business world today.

This book, written by two successful influencers, offers clear and insightful guidance on becoming a better influencer and content creator. One of the key foundations for success is understanding the 12 different kinds of content-creating categories—and identifying which aligns best with your interests, skills, and goals. The authors explore the strategies and approaches of influencers in each of these categories, many of whom had to work hard and battle their way up to the top. In doing so, the book provides valuable insights and hard-won success principles for anyone seeking to become an influencer in today’s dynamic world of content creation.